Tumblr-sized musings on the business, technology and culture of digital media from ScribeMedia.org.
Catching Elephant is a theme by Andy Taylor
Future of Advertising
We produced an ad industry event last week with paidContent, including a multi-camera live video webcast for people who couldn’t make it in person.
Here’s an editorial highlight reel I put together around some of the conference themes - mobile, social, targeting and branded content.
Speakers included executives from Google, Facebook, Yahoo, Flipboard, Digitas, Nielsen, Hearst, Time Inc., Reuters, L’Oreal, Turner, Bloomberg, Mashable, JWT, VivaKi, Pandora, eMarketer - a good mix of brands, publishers, agencies, and platforms / technology solutions providers to the advertising and publishing industries.
5 Ways to Optimize your Facebook Page by Maya Grinberg
Excerpt…
1. featured photos
2. The left side link panel
3. Rolling Feedback
4. Featured Links
5. Wall tab layouts can be different
Get the details on each of the 5 tips at Social Media Examiner
Chao: Great article. I love all the screenshots and visual examples for each tip. bravo!
An important question at this year’s ARF conference was, “does social media have an impact on sales?” Walter Carl, the founder and CRO of ChatThreads, talked about his company’s findings.
For the rest of the article see ScribeMedia.org
HOW TO: Gamify Your Marketing
Is this a giant missed opportunity just waiting to be seized? Or is the notion of “gamification” just one more chance for marketers to fall prey to Shiny Object Syndrome?
via Mashable
We’ve gathered 10 amazing infographics, which are still quite fresh and contain very relevant info. We hope you enjoy them! Let us know which ones you find most insightful in the comments below.
Via Mashable
Underscoring its “long-lasting” positioning, Stride Gum has kicked off a program in which consumers will be challenged to set 100 world records in 100 days.
The Cadbury Adams gum brand will post a video each day on its Facebook Page and YouTube channel challenging fans to break various whimsical records. So far, the challenges include “Longest Balloon Volley Using Heads” and “Longest Time Kicking One’s Own Butt.” The idea is that Stride will itself post a record for the “Longest Lasting Streak of Long Lasting Records.”
The program, created by ad agency JWT, kicked off Tuesday — the longest day of the year — and runs through October 12. The 100 record breakers will each get a prize of $500.
for more see Mashable
Will Groupon Really Boost your Local Business?
There are dozens of businesses that have been all but ruined from their Groupon deals. Like any decision in business, it’s easy to get swept away by trends and promises of future earnings. Now here’s a little secret – Groupon is not for everyone.
-Via Social Media Examiner
