Tumblr-sized musings on the business, technology and culture of digital media from ScribeMedia.org.
Catching Elephant is a theme by Andy Taylor
The lifespan of online content is nasty, brutish and short. What to do?
Above, an interview with Federated Media’s Peter Spande.
Played 120 times
It’s Internet Week in New York and we had a chance to meet with Nielsen’s David Gill after he spoke on a panel called Marketing and Media Opportunities in the New Tablet Habit.
Topics in this Podcast:
- Bringing a research angle to tablets with metrics and numbers.
- Who are tablet owners and how is that changing.
- What it means that tablet adoption is “normalizing” by moving behind the early adopters.
- Who’s on what platform at what time of the day.
Run Time - 7:08
