Tumblr-sized musings on the business, technology and culture of digital media from ScribeMedia.org.
Catching Elephant is a theme by Andy Taylor
Future of Advertising
We produced an ad industry event last week with paidContent, including a multi-camera live video webcast for people who couldn’t make it in person.
Here’s an editorial highlight reel I put together around some of the conference themes - mobile, social, targeting and branded content.
Speakers included executives from Google, Facebook, Yahoo, Flipboard, Digitas, Nielsen, Hearst, Time Inc., Reuters, L’Oreal, Turner, Bloomberg, Mashable, JWT, VivaKi, Pandora, eMarketer - a good mix of brands, publishers, agencies, and platforms / technology solutions providers to the advertising and publishing industries.
HOW TO: Gamify Your Marketing
Is this a giant missed opportunity just waiting to be seized? Or is the notion of “gamification” just one more chance for marketers to fall prey to Shiny Object Syndrome?
via Mashable
It’s Internet Week in New York and we had a chance to meet with Nielsen’s David Gill after he spoke on a panel called Marketing and Media Opportunities in the New Tablet Habit.
Topics in this Podcast:
- Bringing a research angle to tablets with metrics and numbers.
- Who are tablet owners and how is that changing.
- What it means that tablet adoption is “normalizing” by moving behind the early adopters.
- Who’s on what platform at what time of the day.
Run Time - 7:08
