Tumblr-sized musings on the business, technology and culture of digital media from ScribeMedia.org.
We produced an ad industry event last week with paidContent, including a multi-camera live video webcast for people who couldn’t make it in person.
Here’s an editorial highlight reel I put together around some of the conference themes - mobile, social, targeting and branded content.
Speakers included executives from Google, Facebook, Yahoo, Flipboard, Digitas, Nielsen, Hearst, Time Inc., Reuters, L’Oreal, Turner, Bloomberg, Mashable, JWT, VivaKi, Pandora, eMarketer - a good mix of brands, publishers, agencies, and platforms / technology solutions providers to the advertising and publishing industries.
It’s Internet Week in New York and we had a chance to meet with Nielsen’s David Gill after he spoke on a panel called Marketing and Media Opportunities in the New Tablet Habit.
Topics in this Podcast:
Run Time - 7:08