Tumblr-sized musings on the business, technology and culture of digital media from ScribeMedia.org.


Shazam For TV wants to use its technology to create interactive ads. 

Shazam for TV isn’t aiming to tell you that you’re watching The Simpsons the same way it tells you that you’re listening to The Beatles. Instead, the company has partnered with brands like Honda, Starbucks and Paramount Pictures to use its sound-identifying technology to create interactive ads.

read more at Mashable