ScribeMedia

At the Streaming Media conference in Los Angeles a few weeks ago, I sat down with a variety of people shaping the future of video across platforms and devices, from content companies such as Funny or Die, MTV and Hearst, to cable companies such as Comcast, content aggregators such as Netflix, platforms such as Sony Playstation, Google TV, and video ad network Adap.TV.

In the above video I talk to Patrick Starzan,VP, Marketing and Distribution, Funny or Die about the companies business model, various revenue streams beyond sponsorships, audience, advertisers, and growth challenges in 2012.

All the red carpet interviews from Streaming Media will eventually be posted here.

# online video

Future of Advertising

We produced an ad industry event last week with paidContent, including a multi-camera live video webcast for people who couldn’t make it in person.

Here’s an editorial highlight reel I put together around some of the conference themes - mobile, social, targeting and branded content.

Speakers included executives from Google, Facebook, Yahoo, Flipboard, Digitas, Nielsen, Hearst, Time Inc., Reuters, L’Oreal, Turner, Bloomberg, Mashable, JWT, VivaKi, Pandora, eMarketer - a good mix of brands, publishers, agencies, and platforms / technology solutions providers to the advertising and publishing industries.

Geoff Ramsey, eMarketer’s CEO, talked about the rapid growth in moble and the opportunities ahead — in particular, in mobile advertising.

See the full article that goes with these slides at paidContent

Graeme Hutton of Universal McCann gave us a rundown of all the data they have been collecting on social media and the influence it has on advertising and marketing.

(Source: scribemedia.org)

# advertising

# socialmedia

# universalmccann

We interviewed Lee Rainie, the Director of Pew’s Internet & American Life Project, at the ARF audience measurement conference. Lee talked about Social Media’s role in real life interactions and how that impacts advertising.

…continued at Scribe Media

Craig Bierley of Buick stopped by Digitas Newfront and talked to us about the important role storytelling plays in Buick’s branded content strategy. He addresses the 3 pillars of Buick advertising, and which includes culinary, culture and connected, and human achievement.

For the rest of the story, see Scribemedia.org

Underscoring its “long-lasting” positioning, Stride Gum has kicked off a program in which consumers will be challenged to set 100 world records in 100 days.
The Cadbury Adams gum brand will post a video each day on its Facebook Page and YouTube channel challenging fans to break various whimsical records. So far, the challenges include “Longest Balloon Volley Using Heads” and “Longest Time Kicking One’s Own Butt.” The idea is that Stride will itself post a record for the “Longest Lasting Streak of Long Lasting Records.”

The program, created by ad agency JWT, kicked off Tuesday — the longest day of the year — and runs through October 12. The 100 record breakers will each get a prize of $500.

for more see Mashable

# advertising

# social media

Shazam For TV wants to use its technology to create interactive ads.

Shazam for TV isn’t aiming to tell you that you’re watching The Simpsons the same way it tells you that you’re listening to The Beatles. Instead, the company has partnered with brands like Honda, Starbucks and Paramount Pictures to use its sound-identifying technology to create interactive ads.