ScribeMedia

At the Streaming Media conference in Los Angeles a few weeks...

pcervieri — Fri, 09 Dec 2011 09:52:59 -0500

At the Streaming Media conference in Los Angeles a few weeks ago, I sat down with a variety of people shaping the future of video across platforms and devices, from content companies such as Funny or Die, MTV and Hearst, to cable companies such as Comcast, content aggregators such as Netflix, platforms such as Sony Playstation, Google TV, and video ad network Adap.TV.

In the above video I talk to Patrick Starzan,VP, Marketing and Distribution, Funny or Die about the companies business model, various revenue streams beyond sponsorships, audience, advertisers, and growth challenges in 2012.

All the red carpet interviews from Streaming Media will eventually be posted here.

Future of Advertising

pcervieri — Thu, 22 Sep 2011 12:59:17 -0400

We produced an ad industry event last week with paidContent, including a multi-camera live video webcast for people who couldn’t make it in person.

Here’s an editorial highlight reel I put together around some of the conference themes - mobile, social, targeting and branded content.

Speakers included executives from Google, Facebook, Yahoo, Flipboard, Digitas, Nielsen, Hearst, Time Inc., Reuters, L’Oreal, Turner, Bloomberg, Mashable, JWT, VivaKi, Pandora, eMarketer - a good mix of brands, publishers, agencies, and platforms / technology solutions providers to the advertising and publishing industries.

"It’s the curse of the measurement of the digital channel, yes you can measure a lot of things..."

pandapaws20 — Thu, 22 Sep 2011 11:29:59 -0400

“It’s the curse of the measurement of the digital channel, yes you can measure a lot of things but sometimes the things you can measure aren’t ultimately the metrics that drive your business.”

- Stephen DiMarco - CMO, Compete at ARF 2011 conference.

5 Ways to Optimize your Facebook Page by Maya Grinberg ...

pandapaws20 — Mon, 19 Sep 2011 10:18:33 -0400

5 Ways to Optimize your Facebook Page by Maya Grinberg

Excerpt…

1. featured photos

2. The left side link panel

3. Rolling Feedback

4. Featured Links

5. Wall tab layouts can be different

Get the details on each of the 5 tips at Social Media Examiner

Chao: Great article. I love all the screenshots and visual examples for each tip. bravo!

Geoff Ramsey, eMarketer’s CEO, talked about the rapid...

pandapaws20 — Thu, 15 Sep 2011 10:24:00 -0400

Geoff Ramsey, eMarketer’s CEO, talked about the rapid growth in moble and the opportunities ahead — in particular, in mobile advertising.

See the full article that goes with these slides at paidContent

"If you’re still transforming, you’re still in business."

pandapaws20 — Thu, 15 Sep 2011 10:11:30 -0400

“If you’re still transforming, you’re still in business.”

- Ross Levinsohn, EVP, Yahoo at the paidContent Advertising Conference 2011, in response to the question of Staci Kramer, “How many times can Yahoo transform?”

For the whole article and live blogging, check out Paid Content

Adobe Reader you need to lay off the McDonalds super-size meals....

pcervieri — Sat, 03 Sep 2011 12:20:58 -0400

Adobe Reader you need to lay off the McDonalds super-size meals. You’re getting fat!

With the recent news that Netflix will lose Starz, I thought...

pcervieri — Fri, 02 Sep 2011 07:57:00 -0400

With the recent news that Netflix will lose Starz, I thought back to an interview I did with Marc DeBevoise, SVP of Business Development and Strategy, Starz, in May.

At the time, he made it clear that Starz, which views itself as premium content, didn’t want to be a part of an all you can eat buffet content subscription service, implying that when the current deal expires, the company would not look to renew with Netflix.

futurejournalismproject: Designing For 5 Screens: PC, Mobile,...

pandapaws20 — Tue, 30 Aug 2011 13:39:47 -0400

futurejournalismproject:

Designing For 5 Screens: PC, Mobile, TV & More

Finally, Nielsen touches on 3 emerging areas of usability: TVs, very small screens (such as items with embedded RFID chips) and very large screens (such as smart buildings). According to Nielsen, each will need its own UI.

Most companies won’t need to focus on designing for the 3 emerging screen types. Television is the one most likely to need attention in the near future. Currently, writes Nielsen, “designing for TV is relevant primarily for companies in the entertainment or consumer electronics industries.” However he thinks that if interactive TV usability “improves substantially,” then more companies will need to pay attention to that platform.

Mobile and desktop are the 2 user experiences that most companies need to worry about. The other 3 are dependent on what industry you’re in. Regardless of how many screens targeted, Nielsen recommends that companies factor in these two things: create “separate and distinct UI designs for device categories that are sufficiently different” and retain the feel of a product family across devices.

Via RWW’s Richard MacManus

3 Mobile Apps Poised to Change the Consumer/Brand Relationship

pandapaws20 — Tue, 16 Aug 2011 13:54:28 -0400

3 Mobile Apps Poised to Change the Consumer/Brand Relationship

IAC’s Diller: Daily Beast/Newsweek Losses Are More Than...

pandapaws20 — Wed, 27 Jul 2011 14:44:15 -0400

IAC’s Diller: Daily Beast/Newsweek Losses Are More Than Tolerable
“I look at Newsweek as a startup and we’re building a serious asset in new publishing,” Diller said “What I mean by that a completely new model of publishing in terms of being both an offline magazine and an online one. We’re the only people taking an original online product, The Beast, which has grown phenomenally, and fused it with an existing print publication. We now have 10 million uniques, which is quite strong.”

Now Condé Nast’s Allure.com is taking the concept a step...

pandapaws20 — Wed, 27 Jul 2011 14:40:05 -0400

Now Condé Nast’s Allure.com is taking the concept a step further: The women’s beauty magazine is relaunching its website and teaming up with Quidsi properties Soap.com and BeautyBar.com to allow users to buy beauty products directly through the site.

for more, see PaidContent

Domino’s Pizza Runs Unfiltered Customer Comments on Times...

pandapaws20 — Wed, 27 Jul 2011 13:44:23 -0400

Domino’s Pizza Runs Unfiltered Customer Comments on Times Square Billboard

Brilliant Marketing strategy. I’m personally a part...

pandapaws20 — Wed, 27 Jul 2011 11:50:08 -0400

Brilliant Marketing strategy.

I’m personally a part of:

“TEAMOLDSPICEGUY”

An important question at this year’s ARF conference was, “does...

pandapaws20 — Tue, 26 Jul 2011 14:48:02 -0400

An important question at this year’s ARF conference was, “does social media have an impact on sales?” Walter Carl, the founder and CRO of ChatThreads, talked about his company’s findings.

For the rest of the article see ScribeMedia.org

The top twenty keyword categories that demanded the highest...

pandapaws20 — Tue, 19 Jul 2011 16:21:08 -0400

The top twenty keyword categories that demanded the highest costs per click are:

1. Insurance (example keyword: “auto insurance price quotes”)
2. Loans (example keyword: “consolidate graduate student loans”)
3. Mortgage (example keyword: “refinanced second mortgages”)
4. Attorney (example keyword: “personal injury attorney”)
5. Credit (example keyword: “home equity line of credit”)
6. Lawyer
7. Donate
8. Degree
9. Hosting
10. Claim
11. Conference Call
12. Trading
13. Software
14. Recovery
15. Transfer
16. Gas/Electricity
17. Classes
18. Rehab
19. Treatment
20. Cord Blood

HOW TO: Gamify Your Marketing Is this a giant missed...

pandapaws20 — Tue, 19 Jul 2011 16:18:04 -0400

HOW TO: Gamify Your Marketing

Is this a giant missed opportunity just waiting to be seized? Or is the notion of “gamification” just one more chance for marketers to fall prey to Shiny Object Syndrome?

via Mashable

Graeme Hutton of Universal McCann gave us a rundown of all the...

pandapaws20 — Tue, 19 Jul 2011 16:15:57 -0400

Graeme Hutton of Universal McCann gave us a rundown of all the data they have been collecting on social media and the influence it has on advertising and marketing.

We interviewed Lee Rainie, the Director of Pew’s Internet &...

pandapaws20 — Mon, 11 Jul 2011 21:43:22 -0400

We interviewed Lee Rainie, the Director of Pew’s Internet & American Life Project, at the ARF audience measurement conference. Lee talked about Social Media’s role in real life interactions and how that impacts advertising.

…continued at Scribe Media

Craig Bierley of Buick stopped by Digitas Newfront and talked...

pandapaws20 — Wed, 06 Jul 2011 15:41:30 -0400

Craig Bierley of Buick stopped by Digitas Newfront and talked to us about the important role storytelling plays in Buick’s branded content strategy. He addresses the 3 pillars of Buick advertising, and which includes culinary, culture and connected, and human achievement.

For the rest of the story, see Scribemedia.org