Underscoring its “long-lasting” positioning, Stride Gum has kicked off a program in which consumers will be challenged to set 100 world records in 100 days.
The Cadbury Adams gum brand will post a video each day on its Facebook Page and YouTube channel challenging fans to break various whimsical records. So far, the challenges include “Longest Balloon Volley Using Heads” and “Longest Time Kicking One’s Own Butt.” The idea is that Stride will itself post a record for the “Longest Lasting Streak of Long Lasting Records.”
The program, created by ad agency JWT, kicked off Tuesday — the longest day of the year — and runs through October 12. The 100 record breakers will each get a prize of $500.