Future of Advertising
We produced an ad industry event last week with paidContent, including a multi-camera live video webcast for people who couldn’t make it in person. Here’s an editorial highlight reel I put together around some of the conference themes - mobile, social, targeting and branded content. Speakers included executives from Google, Facebook, Yahoo, Flipboard, Digitas, Nielsen, Hearst, Time Inc.,...
It’s the curse of the measurement of the digital channel, yes you can...– Stephen DiMarco - CMO, Compete at ARF 2011 conference.
Geoff Ramsey, eMarketer’s CEO, talked about the rapid growth in moble and the opportunities ahead — in particular, in mobile advertising. See the full article that goes with these slides at paidContent
If you’re still transforming, you’re still in business.– Ross Levinsohn, EVP, Yahoo at the paidContent Advertising Conference 2011, in response to the question of Staci Kramer, “How many times can Yahoo transform?” For the whole article and live blogging, check out Paid Content
With the recent news that Netflix will lose Starz, I thought back to an interview I did with Marc DeBevoise, SVP of Business Development and Strategy, Starz, in May. At the time, he made it clear that Starz, which views itself as premium content, didn’t want to be a part of an all you can eat buffet content subscription service, implying that when the current deal expires, the company...