Tumblr-sized musings on the business, technology and culture of digital media from ScribeMedia.org.
Catching Elephant is a theme by Andy Taylor
At the Streaming Media conference in Los Angeles a few weeks ago, I sat down with a variety of people shaping the future of video across platforms and devices, from content companies such as Funny or Die, MTV and Hearst, to cable companies such as Comcast, content aggregators such as Netflix, platforms such as Sony Playstation, Google TV, and video ad network Adap.TV.
In the above video I talk to Patrick Starzan,VP, Marketing and Distribution, Funny or Die about the companies business model, various revenue streams beyond sponsorships, audience, advertisers, and growth challenges in 2012.
All the red carpet interviews from Streaming Media will eventually be posted here.
Future of Advertising
We produced an ad industry event last week with paidContent, including a multi-camera live video webcast for people who couldn’t make it in person.
Here’s an editorial highlight reel I put together around some of the conference themes - mobile, social, targeting and branded content.
Speakers included executives from Google, Facebook, Yahoo, Flipboard, Digitas, Nielsen, Hearst, Time Inc., Reuters, L’Oreal, Turner, Bloomberg, Mashable, JWT, VivaKi, Pandora, eMarketer - a good mix of brands, publishers, agencies, and platforms / technology solutions providers to the advertising and publishing industries.
It’s the curse of the measurement of the digital channel, yes you can measure a lot of things but sometimes the things you can measure aren’t ultimately the metrics that drive your business.
Stephen DiMarco - CMO, Compete at ARF 2011 conference.
5 Ways to Optimize your Facebook Page by Maya Grinberg
Excerpt…
1. featured photos
2. The left side link panel
3. Rolling Feedback
4. Featured Links
5. Wall tab layouts can be different
Get the details on each of the 5 tips at Social Media Examiner
Chao: Great article. I love all the screenshots and visual examples for each tip. bravo!
Geoff Ramsey, eMarketer’s CEO, talked about the rapid growth in moble and the opportunities ahead — in particular, in mobile advertising.
See the full article that goes with these slides at paidContent
If you’re still transforming, you’re still in business.
Ross Levinsohn, EVP, Yahoo at the paidContent Advertising Conference 2011, in response to the question of Staci Kramer, “How many times can Yahoo transform?”
For the whole article and live blogging, check out Paid Content
Adobe Reader you need to lay off the McDonalds super-size meals. You’re getting fat!
With the recent news that Netflix will lose Starz, I thought back to an interview I did with Marc DeBevoise, SVP of Business Development and Strategy, Starz, in May.
At the time, he made it clear that Starz, which views itself as premium content, didn’t want to be a part of an all you can eat buffet content subscription service, implying that when the current deal expires, the company would not look to renew with Netflix.
Designing For 5 Screens: PC, Mobile, TV & More
Finally, Nielsen touches on 3 emerging areas of usability: TVs, very small screens (such as items with embedded RFID chips) and very large screens (such as smart buildings). According to Nielsen, each will need its own UI.
Most companies won’t need to focus on designing for the 3 emerging screen types. Television is the one most likely to need attention in the near future. Currently, writes Nielsen, “designing for TV is relevant primarily for companies in the entertainment or consumer electronics industries.” However he thinks that if interactive TV usability “improves substantially,” then more companies will need to pay attention to that platform.
Mobile and desktop are the 2 user experiences that most companies need to worry about. The other 3 are dependent on what industry you’re in. Regardless of how many screens targeted, Nielsen recommends that companies factor in these two things: create “separate and distinct UI designs for device categories that are sufficiently different” and retain the feel of a product family across devices.
Via RWW’s Richard MacManus
