Tumblr-sized musings on the business, technology and culture of digital media from ScribeMedia.org.
We produced an ad industry event last week with paidContent, including a multi-camera live video webcast for people who couldn’t make it in person.
Here’s an editorial highlight reel I put together around some of the conference themes - mobile, social, targeting and branded content.
Speakers included executives from Google, Facebook, Yahoo, Flipboard, Digitas, Nielsen, Hearst, Time Inc., Reuters, L’Oreal, Turner, Bloomberg, Mashable, JWT, VivaKi, Pandora, eMarketer - a good mix of brands, publishers, agencies, and platforms / technology solutions providers to the advertising and publishing industries.
Stephen DiMarco - CMO, Compete at ARF 2011 conference.
Ross Levinsohn, EVP, Yahoo at the paidContent Advertising Conference 2011, in response to the question of Staci Kramer, “How many times can Yahoo transform?”
For the whole article and live blogging, check out Paid Content